I received a free sample of MIO Liquid Water Enhancer, Berry Pomegranate flavor, and I felt the need to review it, since a lot of people seem to dislike drinking plain water these days, which I don't know why. But anyways, I digress. This is the flavor they sent me. I was hoping for Strawberry Watermelon, but I guess beggars can't be choosers. This is a concentrated liquid that you put into water to make a tasty beverage. It's calorie-free and sugar-free, so there's no need to worry about packing on a few pounds like Kool-aid, Coca-cola, Pepsi, etc may do if you drink the regular stuff might do. The directions say to add one "squirt" into 8 oz. of water. What they mean by a "squirt" is anyone's guess. They also say you can add more to adjust to your own taste. OK then. I had a 16.9 oz. bottle of water here and decided to pour out about 2 oz. of water and add a squirt or 2 of MIO into it. I pinched off one squirt until it stopped, and then another (Yes, I could have made a ton of sexual references/puns/jokes here, but I am trying to keep it G-rated, thank you). I then capped it and shook it up to distribute the flavoring. It gives a nice deep purple color (cue "Space Truckin"). It definitely has a "berry" nice bouquet to it, but I can't detect any pomegranate (then again, I'm not sure what pomegranate is supposed to taste or smell like, even though it seems to be the fruit of the last 5 years...perhaps because pomegranates are expensive and so is the juice, so we lower-middle class people only have to imagine what they taste like, aside from artificial flavorings). As far as taste goes, this is OK, definitely has a good berry taste to it and seemed to have a more "natural" flavor to it than other beverages. I just wish they would have not used Aspartame for sweetening. Aspartame is why I don't drink most diet sodas, the aftertaste is just so bizarre. My guess is that this is marketed for those that have already been drinking flavored waters and are control freaks that want to decide how much flavor they want to add. This would also be good for those that want to keep the small bottle (yes, it's very small, about the size of an eye-drops bottle) in their drawer at work, and add to water from the water cooler, assuming they can get away from gossiping. All in all, this is a decent product. It will cost you about $4 for a bottle that the label says will give you 24 8-oz. "squirts," so decide for yourself if you think that's worth it. I'd be willing to try more flavors if they send me more free samples (are you listening/reading, Kraft?), but I don't know if I'd personally go out of my way to buy it. See below for links to purchase this stuff and read more reviews.